I chose to create branding for a bottled pre-made Irish coffee drink. I chose colors that crated the appearance of cream and coffee. I also chose shapes that emphasized this reflection. I used a traditional placement of imagery and text to create a timeless or established feeling in the brand.
Keeping to the cream and brown color scheme I created different variations of this label.
This one was meant to have a more contemporary feel about it.
Using established design element within existing eateries in I chose to mimc the wood grain and chalkboard feeling of a cafe.
After choosing between the three labels I used elements from that label to create the design for the beverage carrier.
I made a few different mock-ups for the label.
Promotional material including a billboard ad.
Magazine ad.
And countertop flyers.
